Pricing for sustainability means defining business models that will get you paid enough and let you make values-aligned choices -- without feeling gross!
For most folks that I know in business, the point isn’t to extract as much profit as possible from their clients and customers -- the point is to do a thing you love, with/for people who will value it, and be able to afford healthcare, housing, time off, and a life that sustains you.
To get there, you have to work on what you offer and the pricing of it.
You have to be willing to charge for your work BECAUSE you want to be sustainable. You have to believe it’s ok to earn money and ask to be paid -- and be willing to keep it complex as you consider when and if to offer discounts or sliding scale rates.
But. Pricing is hard. For starters, people say pricing is hard because:
- “I feel weird with charging people an amount I don’t feel like I could afford, so I set rates for people like me...who are also kinda broke.
- I’m healing my urge to use sliding scale, since I used it to undercharge for so long.
- I’m not sure what my colleagues charge ...
- I’m scared to make too little to take care of myself -- but too much to keep the few benefits I do have, that make it possible for me to survive.
- I know what my colleagues charge and it weirds me out -- who will pay that, and will I enjoy working with them?”
Any of this sound familiar?
If you're not bringing in the money you mean to, or if you're struggling to figure out what to charge to make enough money, this course is for you!
In this all-online workshop, you’ll work through exercises that guide you to:
Envision and name your minimum, medium, and maximal income you hope to get from your work
Reality test, creating a snapshot of what revenue is real right now
Go through a generative process where you organize the work you do -- and learn your average hourly rate
Imagine how you want to impact your business revenue and the world by ideating a few new strategies and pricing levels
Revise your business pricing or offerings and make an implementation plan
Finally, you’ll return to your envisioned income and check if your new plan moves the needle for you towards where you want your income to go
Plus, you’ll get stories, data about what others charge, ideas to integrate justice-focused approaches, and new ways to think about earning money for a more sustainable life.